Introduction

The gist of this chapter was how people perceive images and how we recall information when viewing these images. It begins by defining what exactly images are, and how difficult it can be to get your point across because everyone interprets images differently based on their knowledge, culture expectations and emotions. It goes on to explain how our memory works and how we go about pulling information from our Long Term memory through Bottom Down and Top Down Processing. Next it discusses Cognitive Loads and Long Term Memory. It explains how the Working Memory is the bottle neck in receiving information because it can only handle so much at one time, but this also allows us to focus on that bit of information a lot easier. It tells us that we never really forget anything we only have a hard time cuing that information back to our Working Memory. We then learn about tricks our minds use to recall information faster such as Schemas. Schemas are basically networks of information. They give us general details about things so when we see objects we can recall the schema and can decipher what it is we're looking at. It goes on to talk boat dual coding. Which is receiving both audible and visual codes. When we use both it makes it easier for us to connect information which allows us to remember it easier. It finishes off by explaining that if a designer knows how people see and recall information it allows them to better pick images and visual cues to help the viewer understand our message.